Floriva is a winery in the village of Radaljevo, at the foot of the Yellow Rock, near the Moravica River in the Ivanjica region. The Radovanović family has been growing raspberries and producing natural products for generations. Here, you’ll find a cozy atmosphere, authentic flavors, and a warm embrace of local traditions.

Special attention is given to raspberry brandy — a drink for which Ivanjica is famous throughout Serbia. In 2022, it was awarded a gold medal among 75 producers. You can also taste fruit wines, liqueurs, jams, juices, and other farm-made products.

Visitors can take a guided tour of the nursery and demonstration field, participate in raspberry picking during the season (June–August), and enjoy tasting the products. Guides speak Serbian and English. Spacious parking is available for guests.

A farm shop is open on-site, where you can purchase wines, brandy, juices, jams, and other natural products. Everything is handmade from the farm’s own berries — with love and quality.

All products can be tasted and purchased on-site — juices, wines, jams, and award-winning raspberry brandy.

On the farm

A shop is open on the farm where you can buy wines, brandy, juices, jams, and other natural products. Everything is made on-site — with love and quality.

Business hours

• Monday – Friday: 08:00 – 16:00
• Saturday: 08:00 – 13:00
• Sunday: by appointment